# Free UTM Link Builder: Track Campaign Traffic

> Free UTM link builder. Add utm\_source, utm\_medium and utm\_campaign to any URL so your analytics show which emails, posts and ads bring visitors.

Canonical: https://shipcircle.dev/tools/utm-builder

Free, no signup. Use it in the browser at [UTM Link Builder](https://shipcircle.dev/tools/utm-builder).

## How the UTM Link Builder works

1. Enter the page you want to link to.
2. Fill in source, medium and campaign. Term, content and ID are optional.
3. Copy the finished link. Everything runs in your browser; nothing is sent to us.

## Frequently asked questions

### Where do I see UTM data in Google Analytics?

In GA4, open Reports, then Acquisition, then Traffic acquisition. Source and medium appear as session source and session medium, and campaign appears as session campaign. New tags can take a few hours to show up in standard reports.

### Do UTM links hurt SEO?

Not when they are used only on external links. Search engines treat the clean URL as the page, and the canonical tag on your page should point to the untagged address. Avoid linking to tagged URLs from your own pages.

### Can I edit a link after I create it?

A link is just text, so you can change it at any time. Changing a campaign name splits that campaign into a new row in your reports, so keep the names stable once a campaign is live.

### Does the builder store my links?

No. It runs in your browser and nothing you type is sent to our servers. Copy the link and save it wherever you keep campaign notes.

### Is it free?

Yes. The builder is free and needs no signup.

## Related

- [On-Page SEO Checker](https://shipcircle.dev/tools/seo-checker)
- [Domain Rating Checker](https://shipcircle.dev/tools/domain-rating)
- [All tools](https://shipcircle.dev/tools)